Sunday, 26 February 2012

Media and Public Relations

Media play huge role in all business' existence and most of the times also reflects in profits of organisation. For example media, such as adverts, banners, reviews and social media are in today's time one of the most effective marketing tools and all have the potential to bring huge amount of clientele says Caterersearch (2010).

Peel Hotels Plc. do not appear to have these marketing tools fully functional, which is a shame, as it is an essentiality in today's hospitality world!

All 9 Peel Hotels marketing strategy is 'word-of-mouth', relaying on good comments of reviewers and by keeping in touch via weekly e-mail updates.

Author of this blog understand that this input may not seem relevant to the rest inputs of the blog, but its believed, that by increasing a media coverage of Peel Hotels Plc. with advanced use of social media and public relation tools, the volume of the clients coming through the door will increase and so will the revenue.

Saturday, 18 February 2012

Interim Results 2011

Author of this blog has just learnt that Interim Results are financial and overlooking reports stated by the Chairman and published on London's Stock Exchange (LSE) website.

These reports compare turnover, profit before interest, profit before tax, net debts decreasion and earning per share for stated period of time with the last financial year. Followed by statement of Chairman and financial overlook of the business.

The Chairman of Peel Hotels PLC (on LSE as PHO), Robert Peel, input last Interim Result in October 2011. The 28 weeks report shows turnover of £7,846,471 - a decreasion of 5.2% in comparasement with previous year. Profit before tax was £32,998 - explaining a hard economic situation. Corporation Tax has been provided by rate of 25%. Basic earnings per share were 0.4p compared with 0.2p in the comparative period on a weighted average of 14,012,123 shares in issue.

On the 21 August 2011 net debt stood at £12,717,336 representing loans in total of £11,927,919 and an overdraft of £860,397 less £70,980 cash at bank. Gearing on shareholders' funds was 57,5% with interest covered 1.2 times. Net debt decreased by £726,386 compared with the previous year end.

Chart bellow shows increases and drops of shares price throughout the year 2011/12, which is available at the LSE website. Share price can be also monitored 5 yearly, monthly, 5 daily, daily and live - which updates every 5 - 10 seconds.
Share price of PHO is momentarily according to Robert Peel "depressively low", but stable at rank of around £40 per share.





Out of interest - writer of this blog himself bought (few) shares.

Sunday, 5 February 2012

Bibliography

http://www.peelhotels.co.uk/ Accessed on 5th February 2012

http://www.londonstockexchange.com/exchange/prices-and-markets/stocks/summary/company-summary.html?fourWayKey=GB0002583606GBGBXAIMI Accessed on 18th February 2012;  4th March 2012

http://www.caterersearch.com/Articles/25/11/2010/336058/Social-media-in-hospitality.htm Accessed on 4th March 2012

http://www.guardian.co.uk/money/2001/jul/18/shares.investinginshares1 accessed on 12th March 2012

http://www.caterersearch.com/Companies/33811/peel-hotels.html accessed on 16th April 2012


http://www.investopedia.com/terms/a/acidtest.asp#axzz1wNltItQd accessed on 30th May 2012



An Overview of Peel Hotels PLC.

Peel Hotels


Midland Hotel, BradfordNorfolk Royale




Company was firstly listed on AIM market in 1998 by Robert Peel after he quit from Chief Executive of Mount Charlotte Hotels, later known as Thistle hotels. His stewardship gained from £300.000 company to second largest in UK with over 6500 bedrooms just in London.

Today Peel Hotels PLC. is a medium sized company of 9 hotels across UK with majority owned by Robert and Charles Peel. Brothers, who are in control with over 50% of companies share. They are determined to the location such as city or town centres. Each hotel has its characteristic points, but all together aim to reach the same guest satisfaction and overtaking expectations with an excellent service and friendliness from all members of staff.

According to their business' website, they also invests all their yearly profit into improvements of  facilities of the hotels.



Author of this blog will input financial information of Peel Hotels PLC. based on research from media, this will include:

- Appropriate ratio analysis
- Consideration to share prices and a FTSE index
- Media coverage to the company and how it affects Company's performance - share prices.
- Future outlook for the company
- PESTEL factors and its affect to the current Hospitality Industry.