Media play huge role in all business' existence and most of the times also reflects in profits of organisation. For example media, such as adverts, banners, reviews and social media are in today's time one of the most effective marketing tools and all have the potential to bring huge amount of clientele says Caterersearch (2010).
Peel Hotels Plc. do not appear to have these marketing tools fully functional, which is a shame, as it is an essentiality in today's hospitality world!
All 9 Peel Hotels marketing strategy is 'word-of-mouth', relaying on good comments of reviewers and by keeping in touch via weekly e-mail updates.
Author of this blog understand that this input may not seem relevant to the rest inputs of the blog, but its believed, that by increasing a media coverage of Peel Hotels Plc. with advanced use of social media and public relation tools, the volume of the clients coming through the door will increase and so will the revenue.
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