Peel hotels manages to continue to decline in Revpar and thereby gain a cash in order to pay loans and re-investing. Also the interest costs are now also decreasing with decreasing debt profile.
The Company now promotes all hotels and gets involved in number of special events. All 9 hotels are now using affiliating system to get clientele from third parties as well. The key objective is a return of growth in Revpar by the end of the financial years, says Peel (2011).
Peel hotels are prepared for another tough year of trading, but expects additional activity in summer 2012, when Olympic Games come to UK.
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